Uniqlo Swot Analysis free essay sample

Analysis (Strengths, Weakness, Opportunities, Threats) SWOT Analysis is a useful technique for understanding the Uniqlo strengths and weaknesses, and for identifying both the opportunities open and the threats Uniqlo faces. Used in a business context, a SWOT Analysis helps Uniqlo carve a sustainable niche in its market. STRENGTH| WEAKNESS| * Currently positioned as Japan No. Casual Wear Brand * Available internationally at several countries beyond Asia region * Wide range of products for both male and female * High quality products * Low cost production and management * Consistent productivity and creativity for every new season * Fashionable and essentials * Asian cutting and measurement| * Still being introductory and strange in Malaysia * Current only a few store available within Malaysia * Product variety and launching based on the four seasons * Higher cost due to import tax and currency conversion| OPPORTUNITIES| THREATS| Emerging trends in the clothing and apparel markets; companies operating in the global arena are expanding their business activities * Globalization has spurred greater simultaneity in fashion trends around the world; trends spread like wildfire around the world as well as in Malaysia * Establishing of store at Bukit Bintang which is the most vibrant area of capital city, Kuala Lumpur and Setia Alam. We will write a custom essay sample on Uniqlo Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * Innovations in information technology have increased the speed with which information travels throughout the world * Economy growth and civilization development are contributing to the high demands of consumer market. Low-price clothing and apparel are welcomed in Japan, presenting a huge business opportunity| * Difficulty of getting more market share due to competition from those competitors which has established in Malaysia earlier * Lack of brand awareness and popularity due to low availability with only and few stores in Malaysia * Bad responses for certain products which are not suitable and applicable in Malaysia due to climate and season issues. Production Regions – The largest percentage of merchandise sold in UNIQLO business operations, which are the core activity of the Group, is manufactured in China and other countries in Asia and then imported into Japan. For this reason, in the event that major changes occur in the political, economic and or legal environment and natural disasters are experienced in China and other producing countries, this could have an adverse impact on business results. |